home service plans customer retention internet strategy customer acquisition financial analysis HVAC leads & sales testimonials press online store       Five Ways to Recession-Proof Your HVAC Business   Don’t let your HVAC business be one of the many that will fold in the next few years because they failed to understand and address a new economic paradigm. A prolonged economic downturn or outright recession forces HVAC business owners and managers to develop new skill sets and reconsider both management and HVAC sales and HVAC marketing strategies. So forget the relative economic prosperity of the past eight years. Now’s the time to be PROACTIVE; you need to re-analyze and reposition your business for future success!   Now is the time for leadership, discipline, vision, fortitude and new answers.   Warm Thoughts Communications believes that your business will have a much greater opportunity to thrive in today’s world if you consider these five suggestions: Use Financial Analysis to Tighten Credit, Cut Expenses A sound financial strategy will help you collect payments effectively while conserving capital intelligently. Have you sharpened your pencil? Sell HVAC Service Plans to Normalize Work Flow, Increase Cash Flow Both you and your customers will value the no-surprises dependability of an annual service agreement. What percentage of your customers has—and retains—one? Refine Customer Retention to Lower Risk, Raise Profitability Cease marketing to or working with low-margin time wasters and slow payers. Focus on increasing relationships with your best customers. Do you know which is which? Concentrate on Customer Acquisition to Grow While Others Fail Good customers are out there, if only you know how to most effectively reach them. Do you know what works and what doesn’t? Work Sales Leads Diligently to Drive New Business Without Excuses Top salespeople work leads regardless of workload. Are you and your sales force aggressive and disciplined about working leads regularly?       During a recession consumers: Look for reliability and performance rather than gimmicks. Favor tested brands over new untested ones.

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